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Offers and services you can give as a web designer
Being a web designer, it is of much importance to find ways to stand out in a big and competitive market and there’s a ton of ways to do that. One way to increase profits is to offer additional services related to your niche to clients.
Here are 29 examples of some upsells to consider:
Web Hosting
Shared hosting packages are popular, but Virtual Private Servers or dedicated servers are better options for clients expecting high website performance.
Domain Names
Selling domain names with a service charge is a viable upsell, but it's best to avoid managing domain names for clients to avoid confusion over ownership and expiration.
Logo Design
Creating a logo is a popular upsell because it is the first step toward creating a company's identity and brand.
Photography
Using client and company photos is an effective way to enhance a website's design. Even if you don't offer photography services, you can outsource them to a local photographer.
Email Addresses
Offer clients professional email addresses with their domain names to replace generic ones like Yahoo or Gmail. You can become a reseller for email services like Gmail or Outlook 365 to integrate with their email needs.
Written Content
Creating written content for a website can be time-consuming but essential. Researching the client's services/products, target audience, features/benefits, and keywords can help you create effective content.
Social Media Management
Creating social media accounts and managing content can help increase client retention and sales. Scheduling posts at specific times can also improve communication between the customer and the company.
Landing Pages
Creating landing pages that maximize conversions is essential for clients using PPC ads.
Search Engine Optimization
Setting up SEO campaigns can increase business for clients. Keyword research, content marketing, on-page/off-page SEO, and monthly reporting are essential to a successful SEO campaign.
Analytics
Setting up analytics for clients to track website performance can provide valuable insights for further marketing decisions.
Call Tracking Solutions
Providing call-tracking solutions can help clients track the effectiveness of marketing campaigns and provide private numbers for staff.
Website Maintenance
Offering website maintenance packages ranging from basic to advanced can help clients keep their websites up-to-date and secure.
Google My Business/Bing Places Setup
Setting up Google My Business and Bing Places can help local businesses advertise for free.
Email Signature
Creating email signatures is a subtle way to show branding and provide contact information.
E-commerce Integration
Many businesses in the present wants to sell their products or services online, and e-commerce integration and implementation is the perfect solution for this. Web designers can offer their clients several e-commerce solutions, including the most famous and effective platforms on the field such as Shopify, WooCommerce, and Magento, depending on their specific needs and requirements.
Mobile App Development
Majority of people now almost relies on their mobile phones for accessibility rather than turning on their laptops or computers. Having a mobile app for your business has become a necessity. Web designers can offer their clients mobile app development services, which can help them reach a wider audience and increase their sales overall in the long run.
Video Production
Adding a promotional video to a website is a great way to endorse or show the products or services of a business in a more appealing and effective way. Web designers can offer video production services to their clients, which can help them increase their conversion rates and attract more customers organically.
Custom Web Applications
You can offer clients custom web applications that can help boost their business processes and improve their efficiency for their business' stability. These web applications can be customized according to the specific needs of the business and can include features such as customer relationship management (CRM), inventory management, invoicing and order tracking.
Virtual Tours
Virtual tours are becoming more and more popular especially when Meta came out, especially those in the real estate and hospitality industries. Web designers can offer their clients virtual real estate tour services, which can help them showcase their properties in a more creative, time-saving and interactive way.
Chatbots
Chatbots are the pinnacle of businesses who operate around the clock as they can help provide instant support to their customers and improve their customer service. Web designers can offer their clients chatbot development services, which can help them improve their communication and reachability towards customers.
Website Redesign
Majority of the businesses have outdated websites that are not mobile-friendly or user-friendly. Web designers can bring to the table their website redesign services, which can help them improve their website's design, visualization and information, and provide a better user experience to their customers.
Copywriting
Web designers can offer their clients copywriting services, which would help them create persuasive contents for their websites that can attract more customers and improve their conversion rates. Copywriting services can include writing blog posts, product descriptions, and social media posts.
Branding
Web designers can also offer their clients branding services, which would help their clients create a unique and powerful brand identity that can help them stand out from their competitors. Branding services can include creating a logo, choosing a color scheme, and designing marketing materials.
Website Security
Website security is a must have when you are handling websites digitally, increasingly important, as cyber-attacks are becoming frequent in this digital world we live in. Web designers can offer their clients website security services, which can help them protect their websites from hackers and other security threats.
Accessibility
Web designers can offer their clients accessibility services, which can help them ensure that their website is accessible to people with disabilities. Accessibility services can include adding alt tags to images, providing closed captions for videos, and improving the website's navigation.
Content Management
Web designers can offer their clients content management services, which can help them manage their website's content more effectively. Content management services can include creating a content strategy, managing social media accounts, and optimizing content for search engines.
Reputation Management
Web designers can offer their clients reputation management services, which can help them manage their online reputation and improve their brand image. Reputation management services can include monitoring online reviews, responding to customer feedback, and managing social media accounts.
Digital Marketing
Web designers can offer their clients digital marketing services, which can help them improve their online presence and attract more customers. Digital marketing services can include search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
Analytics and Reporting
Web designers can offer their clients analytics and reporting services, which can help them track their website's performance.
How to boost your confidence as a web designer?
Here are a few examples of how to be confident enough:
Celebrate your accomplishments
Take time to celebrate your achievements, no matter how small they may seem. This can help build your self-esteem and give you a sense of pride in your abilities.
Embrace failure!
Failure is a natural part of the learning process. Instead of letting it bring you down, use it as an opportunity to learn and grow. Embrace your mistakes and see them as opportunities for improvement.
Practice self-care
Taking care of yourself can have a positive impact on your confidence. Make sure you're getting enough sleep, exercise, and healthy food, and take time for relaxation and stress relief.
Focus on your strengths
Identify your strengths and focus on building them up. When you feel confident in your abilities, it can be easier to tackle challenges and overcome obstacles.
Challenge negative self-talk
Negative self-talk can undermine your confidence. When you notice negative thoughts creeping in, challenge them by reminding yourself of your strengths and accomplishments.
Set goals
Setting achievable goals can help build your confidence by giving you a sense of purpose and direction. Make sure your goals are realistic and specific, and celebrate your progress along the way.
Remember that building confidence is a process, and it won't happen overnight. Be patient with yourself and keep working on it, and over time, you'll begin to see the positive effects.
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