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The Web Design Process
Choose a brand-able address for your business because it will help clients and other people easily recognize your brand.
You will then need to request a hosting company to host your site. Usually, this will cost you some money. If you are on tight budget, you may need to do some research so you can get the best deal.
To create your company website, if you are not an expert website developer, you will undoubtedly require assistance from one. All it takes is a Google search to find a list of web development firms.
Killer Web Design Tips
These web design guidelines will help you build a beautiful website for your company or client.
1. Make your Website Responsive
People now use a variety of devices, such as tablets and smartphones, to access the internet. People frequently find that using their handheld devices to access the internet is more convenient and easier for obvious reasons. Make sure your website is optimized for mobile devices as well as desktop computers.
One of the most crucial things you should make sure your company website has is this. It is necessary to redesign an existing website if it is not fully accessible from handheld devices. As an alternative, you could make a brand-new website.
Don't forget to account for users who might visit your website via mobile devices. Additionally, Google advises all websites to be extremely responsive. So why not use this during the website creation process to avoid the need for an expensive and inconvenient redesign?
Designers ought to capitalize on the growing prevalence of larger, higher-resolution screens.
The landscape of web browsers is constantly shifting to keep up with evolving user expectations. Web designers began developing mobile versions of their websites as more people found themselves needing to access the internet as conveniently on their phones as on desktop computers.
In conclusion, a variety of screen sizes and resolutions are being introduced, so it is impractical to create separate website versions for each device. Responsive web design aims to address this beforehand.
What Makes up Responsive Design
A broad variety of concepts and methods are used in responsive design. We will talk about different aspects of each solution.
Fluid Grids
In the recent past, designers used to include “liquid layout” which expands with the page. In more precise terms, the layout was designed based on arbitrary percentage values or rigid pixels.
The liquid layout has now been replaced by "fluid grids." They are proportionately designed. The elements of the layout adjust their widths in relation to one another if it is stretched across a large screen or crammed onto a handheld device with a very small display.
One issue with the fluid grid is that when the browser's width gets too small, the design's width begins to collapse. Designers use media queries to get around this problem.
Media Queries
The second component of responsive design is CSS3 media queries, which are fortunately supported by the majority of current browsers. CSS3 media queries enable the gathering of visitor data for the purpose of applying CSS styles conditionally.
In this instance, the min-width media feature is of interest since it allows for the application of distinctive CSS styles in the event that a browser window shrinks below a specified width.
2. Make Your Homepage Informative
A homepage is the commonest entry point to websites. It should provide precise information about the benefits potential customers will get from the business’s content, services, and products. This way, it will engage visitors and they will navigate the website.
How to Build a Great Homepage
User-Friendly Interface
A user-friendly interface makes it easier for visitors to navigate your website and finds what they're looking for. It will motivate users to utilize your website appropriately.
Include Multimedia
Add multimedia to your content, such as gifs, videos, and eye-catching pictures, that tell about your business, its history, and any freebies or services it may be offering. This is a well-liked trend with established advantages.
Include Real Contacts
Include up-to-date contacts that potential leads can use to reach you. One of the biggest mistakes is not giving leads a chance to reach you.
Make Great Headlines
Make sure your headlines are compelling and succinct so that readers know there's no point in wasting their time.
Mention Benefits
Listing the benefits visitors will get is more conventional than listing the features of your products and services. Mention the value your products and services will add to their life.
Think of your Homepage as a Gateway
Think of your homepage as a point of entry for your content and offers. The best strategy is to focus on benefits, content, social proof, free offers, goods and services, and lastly about us.
Social Proof
Include case studies, testimonials, videos and other content from people and companies that shows visitors how your product or service will help them.
3. Build User-Friendly Landing Pages
Landing Pages speak to specific audiences, making them a more targeted approach than the homepage. Create your website so that users can find a page devoted to a particular product when searching for information about it. Research indicates that landing pages convert more often than homepages.
How to Build a Great Landing Page
Actionable Headline
Build a headline that directly tells visitors what they will find on the landing page and how to get it. In summary, the headline should be descriptive or actionable.
Create Content Tailored to the Sales Cycle Stage
Just like content marketing, stage-based marketing also applies to landing pages. Landing pages are accessed by people with different needs depending on their position in the sales cycle. Thus, you should create page content that caters for the different preferences.For top of funnel prospects, we recommend a bulleted list with information on benefits your business offers. For middle of funnel prospects, we recommend case study logos or customer testimonials. And bottom of funnel prospects, we recommend a “Start Free Trial” or “Request a Demo” button.
Make Page Scannable
Landing Pages speak to specific audiences, making them a more targeted approach than the homepage. Create your website so that users can find a page devoted to a particular product when searching for information about it. Research indicates that landing pages convert more often than homepages.
Here are some details regarding the users of your landing pages:
Rather than reading everything, they usually skim it.
Content at the top and left of the page receives greater attention from users.
Most visitors don’t read more than 28% of the words on your page.
In your landing page's text or paragraphs, you should begin each sentence with your primary idea. Try organizing your content into sections and using distinct headers to help readers quickly understand the main idea.
Make Path to Conversion Simpler
Steer clear of lengthy conversion processes as most of your visitors will abandon your site before reaching the end. We advise creating brief landing pages and forms, with no more than four form fields. Additionally, stay away from obtaining information from leads that make excuses.
Good Call to Action
Because a call to action is the final stage of conversion, it’s necessary to make it compelling. It shouldn’t be an afterthought.
Make sure your call to action is:
Locatable.
Highlights the advantages for guests rather than outlining what they must accomplish.
Uses the first person language.
First-person CTA is more effective, according to several studies.
Engage Converts
The exercise is not over when visitors are converted. By giving converts more value, you must maintain their interest.
Add a visually stunning and informative "Thank You Page" to your website that includes links to other high-quality content, case studies, and videos.
Testing
Guessing which content is good for your audience is highly discouraged, make sure to test and prove what works and what doesn’t.
We recommend studying data combined via A/B testing. Test elements such as colours, offers, calls to action, and teaser copy using a marketing automation tool.
Consistency
For the best results, follow the above steps for all your landing pages.
4. Make Your Website Social Media Friendly
Making your website "social media friendly" is one way to enhance social media marketing, one of the newest trends in digital marketing.
There are numerous social media platforms, such as Pinterest, Google+, Facebook, and Twitter. Social media improves a website's search engine ranking, increases traffic, and eventually increases conversions. Therefore, having a website that is social media friendly offers businesses a lot of advantages.
How to Make Your Website Social Media Friendly
Include Social Media Profile Links on Your Website
Include links to your social media profiles on your website to entice visitors to follow you there. They will be able to stay informed about your most recent deals, updates, news, services, and goods thanks to this. Customers are more likely to trust your business when they follow it on social media.
The sidebar, the top, and the footer section are the ideal locations for social media icons.
Show Social Proof
Putting social proof on your website, such as share counts and screenshots, is necessary to establish your credibility. Even though it sounds absurd, multiple studies support this.
People will be inspired to post or share your content on social media if they notice others doing so. Since most people follow the herd, they will assume your content is valuable if they notice that other people have shared it.
Make it Easy for Visitors to Share Your Content
Put social media buttons on your website so that users can easily and simply share content. Verify that the buttons feature is available on as many social networks as you can.
Make sure the material you produce and post on your website adds value for readers or viewers rather than just filling it in.
Adding a social share button doesn't require technical expertise as there are numerous options available.
Add Social Media Widget
Showing off social media feeds is ideal when done with social media widgets. Only include widgets on platforms that you plan to update, please.
It's a great idea to highlight your active Pinterest, Facebook, and Instagram accounts. It's an easy method to market your content and include visual elements.
Test on your Handheld Devices
Developing a mobile-responsive approach does not ensure that it will function flawlessly on mobile devices. Testing is the only way to demonstrate its effectiveness.
Examine additional features, such as the capacity to share content via sharing buttons on mobile devices.
5. Improve Your Website’s Navigation
While most websites have some form of navigation, not all of them have a good one. The problem is most website navigations are put together by web designers with little or no marketing knowledge. This means they can’t create a website build for the client.
A website that has well-designed navigation keeps users on it longer, keeps them interested, and moves them through the conversion funnel.
Strong navigation on a website makes it easy for users to find the information they need. Additionally, it facilitates search engines' ability to efficiently and effectively index the content on your website.
When a website's navigation is bad, users are unable to find the information they need and will soon leave. You won't get enough conversions if your visitors don't find engaging content.
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