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Ecommerce Tips: Ways to create a user-friendly website:

Updated: Dec 7, 2023


Ecommerce Website

Whether you purchase in person or online, it should be a fun experience. Nevertheless, without a user-friendly website, visitors will quickly click "exit," taking away all of the fun from the experience.


Now, if you've been wondering how to create a user-friendly website, this guide has all the information you require. For customers to have a flawless experience on your e-commerce site, you need to have search bars and live chat support.


Make Sure Your Website Works on Desktop and Mobile Devices (user-friendly website)


This is a crucial component of website usability that must not be overlooked. Given that two out of every three smartphone users claim to use their phones to make purchases via apps or websites, e-commerce websites should be responsive to both desktop and mobile devices. When creating your pages, keep in mind that the most successful websites are those that are simple to modify.


Optimized Speed

There's no denying that slow-loading websites will rapidly lose visitors. E-commerce websites need to load faster in this day and age where people are less patient. Aim for a duration of two seconds or less, as this is the typical time for most pages.


Search Bars

Customers find it frustrating when they are unable to locate what they need right away. Make sure your website has a search bar to make it more user-friendly. Your amazing products/services will be easily found and your clients won’t ever have to feel lost. It’s a win-win situation.


Well–Organized Product/Service Categories


No matter where you go, being organized is essential. Having an easy-to-navigate E-commerce website is important, even if your site has a search bar.

Determine which categories each of your goods and services falls under, then build a functional website.


Visible Best-Sellers


Your homepage is a huge platform for showcasing the strengths and qualities of your business. Here's your opportunity to showcase your best-sellers and instantly improve your reputation!


Customer Support

Ecommerce customer support

Reliability in customer service is one of the most important characteristics of a user-friendly website. A lot of brands often overlook the fact that marketing campaigns should not be the only thing driving after-sale support. Even if you offer the most amazing goods or services, your business could suffer greatly if you don't support your clients.


To ensure that visitors receive prompt responses to all of their questions, think about implementing a live chat feature. Recall that there is fierce competition in every sector. You might find yourself in one of those "you snooze, you lose" scenarios if you don't answer


Great Promotions Deals

Everyone enjoys great deals and freebies. Make these visible on your e-commerce site with well-designed banners, regardless of whether you have curated bundle deals that are a steal, or you offer free shipping with a minimum purchase.


High-Quality Product Photos and Videos

High-quality product images and videos are essential for a user-friendly website to gain visitors' trust. To showcase your products in the best possible light, work with experts in bespoke brand photography and videography.


Updated Contact Details

Contact information should always be available on an easy-to-use website. Don't forget to update your e-commerce site's store address, email address, and contact number. This allows guests to rest easy knowing that they have established lines of communication in case something urgent comes up.


Think of it as the “I’m-not-going-to-make-a-run-for-it-if-ever-you-need-assistance” type of page.


Visible Trusted Payment Options

online payment

Online payments will always be a sensitive topic because of the numerous hacking incidents that are taking over the internet. When safe and reliable payment methods aren't readily apparent on your website, some visitors will even hesitate to complete purchases.


At the bottom of your pages, list the most reputable payment gateways (PayPal, Visa, Mastercard, American Express, etc.). Remember to include the logos of the tools (like McAfee) you use to ensure encrypted transactions.


Never forget to stress how important security is to your brand—this is how to create a user-friendly website.


Connect Your Socials

Creating links between your social media pages and e-commerce website is a crucial aspect of both branding and the user-friendly website standards. As your online following and site traffic increase, it aids in building brand identity.


Social Sharing

How often have you perused online stores and come across something intriguing that you felt you should share with your loved ones? Your guests will undoubtedly think the same thing. Enable social sharing on your website to make it more user-friendly. Both your network will grow and your clients will find it convenient. In addition to raising brand awareness, social sharing raises conversion rates.


Wishlist Features

Before making a purchase, some visitors to your website browse and consider their options. Have a wishlist feature on your website to ensure that customers don't forget about their fantastic finds.


Use Pleasing Colours

Using pleasing colours is a vital component of any user-friendly website. You don’t want visitors turning away because of blindingly bright colours, nor do you want them yawning at the boring aesthetic of your Ecommerce site. Use color psychology to help you create the ideal tone balance for your particular industry. Give your imagination free rein to produce a design that is easy to use!


FAQs

user-friendly website FAQ's

Having an FAQs page can increase conversion rate. Whether it’s regarding your exchange, retuns or warranty policies, some visitors won’t exert the necessary effort to reach out to your customer service just to get the answer to a simple question. But when you have a "Frequently Asked Question" page, you’ll be able to solve all those common question marks that potential clients might have.


Clearly stating your policies helps build consumer trust and creates a more customer-friendly environment. Plus, it will also reduce the number of queries that your customer support system will have to attend to.


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